BriteCap Financial Welcomes New Leaders to Boost Digital Marketing and Finance

News Summary

BriteCap Financial LLC is enhancing its leadership team with the addition of Evan Day as VP of Digital Marketing and Pushkar Choudhuri as CFO. With their extensive backgrounds in data-driven marketing and financial leadership, respectively, BriteCap aims to redefine business lending and improve access to capital for small businesses. The company continues its commitment to empowering entrepreneurs through innovative lending solutions.

BriteCap Financial Welcomes New Leaders to Boost Digital Marketing and Finance

Exciting times are ahead for BriteCap Financial LLC, based in vibrant Las Vegas! The company recently announced the addition of some dynamic professionals to its leadership team, aiming to refine and enhance their services as a leading non-bank lender for small businesses. On December 23, 2024, they welcomed Evan Day as the new Vice President of Digital Marketing.

Meet Evan Day: The New VP of Digital Marketing

Evan comes to BriteCap with a wealth of experience, boasting over 15 years in the field of data-driven marketing strategies. His expertise emphasizes data analytics, marketing automation, and lifecycle management. Evan holds a Master’s degree in Data Science and is currently pursuing a PhD in Neuroscience. His academic background, combined with hands-on experience, makes him a perfect fit for BriteCap’s commitment to empowering small businesses.

Richard Henderson, the CEO of BriteCap, expressed his excitement about Evan joining the company, stating that he has a remarkable track record in transforming customer acquisition and retention strategies. “We are thrilled to have Evan as part of our team!” Henderson remarked. Evan shares this enthusiasm, expressing excitement about joining BriteCap during its growth period and highlighting the company’s dedication to helping small businesses thrive.

Strengthening Financial Leadership

Evan isn’t the only new face in the team. Just earlier in December, BriteCap made significant appointments to enhance its financial leadership. On December 16, the company announced Pushkar Choudhuri as the new Chief Financial Officer (CFO). Pushkar brings over two decades of experience in financial planning, corporate finance, and investment banking. He is eager to help increase access to capital for small businesses, stating it’s a pivotal time for BriteCap.

Before Pushkar’s appointment, Dave Lafferty was brought on board as Chief Credit Officer on December 9. With an impressive 30 years of experience in credit, risk, underwriting, and portfolio management, Dave articulated that he is honored to join BriteCap at this transformative moment in the company’s journey.

BriteCap’s Mission and Vision

BriteCap has set its sights on more than just lending; the company aims to redefine business lending and provide a seamless and frictionless lending experience. Richard Henderson reiterated this strategic vision, highlighting the importance of bridging the gap between small businesses and the capital they need to thrive.

Established in 2003, BriteCap has become a premier player in the non-bank lending space. They utilize a unique blend of technology and non-traditional credit algorithms to deliver fast, convenient, and affordable working capital. Their business model caters to various sectors, including medical, construction, technology, and manufacturing.

Inclusive Lending Practices

BriteCap accepts a range of credit qualities from A to C for mid-ticket equipment leases and loans that range from a modest $15,000 to a substantial $5,000,000. This flexibility demonstrates their commitment to inclusivity, ensuring that various business models have access to the funding they require.

Looking Ahead

With the new leadership in place, including Evan, Pushkar, and Dave, BriteCap looks poised to elevate its operations even further. These appointments are not just about filling roles; they’re about creating a team that will navigate the evolving landscape of small business lending and ensure that every entrepreneur has the opportunity to succeed.

BriteCap operates its main headquarters in Norwalk, CT, with regional offices in Irvine, CA, Voorhees, NJ, and Murray, UT. If you’re interested in learning more about BriteCap and their services, you can find them at www.britecap.com or explore their affiliation through www.nmef.com.

As BriteCap continues to grow and adapt, their newfound leadership will undoubtedly play a crucial role in shaping the future of small business lending. With a keen focus on data-driven strategies and a passion for empowering enterprises, the company is definitely one to watch in the upcoming year!

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Additional Resources

• PR Newswire: Evan Day Joins BriteCap Financial as VP of Digital Marketing
• Wikipedia: BriteCap Financial
• PR Newswire: Pushkar Choudhuri Appointed CFO of BriteCap Financial
• Google Search: BriteCap Financial news
• PR Newswire: Dave Lafferty Appointed Chief Credit Officer of BriteCap Financial
• Google Scholar: BriteCap Financial