Dog House Harley-Davidson Opens in Rock Hill

News Summary

Rock Hill, South Carolina sees a fresh start with the transition from Cox’s Harley-Davidson to Dog House Harley-Davidson under new ownership. The dealership, a local fixture since 2004, aims to honor its legacy while embracing new opportunities. With plans for expansion, the new owner, Carson Baker, looks to serve both loyal customers and attract new generations of motorcycle riders in the region.

Dog House Harley-Davidson: A New Chapter Begins in Rock Hill!

Rock Hill, South Carolina, has recently witnessed an exciting change in its local motorcycle community. The iconic Cox’s Harley-Davidson of Rock Hill has transitioned to new ownership and has officially been renamed Dog House Harley-Davidson. This shift marks the end of an era for the dealership, which has been a beloved fixture in the region since 2004 under the stewardship of the Cox family.

A Legacy of Excellence

The legacy of the Cox family in the Harley-Davidson world spans an impressive seven decades. It all began back in 1961 when Recil Cox established the dealership while juggling a demanding job at a textile mill. This dedicated entrepreneur ran the dealership every night after work until it became successful enough for him to devote himself to it full-time. This determination laid the groundwork for a family business that would endure for generations.

Fast forward to the present, and Jan Cox, the former dealer principal, has decided to pass the torch as she looks forward to her impending retirement. Over the years, Jan has expressed immense gratitude to the many loyal customers and the supportive community that has made the dealership thrive. The dealership has served motorcycle riders not just from Rock Hill but also from the wider areas of York County, Charlotte, Greenville, and even Myrtle Beach!

A Smooth Transition

The dealership will continue to operate from its original location, a space that was proudly built by the Cox family back in 2006. As Dog House Harley-Davidson, it aims to keep the spirit of the previous dealership alive while steering into a new chapter. The new owner, Carson Baker, who also owns Baker VTwin2, is bringing fresh energy and ideas to the table, expressing enthusiasm about serving the Harley-Davidson enthusiasts that have formed a strong bond with the brand over the years.

Looking Ahead

While the financial terms of the sale remain undisclosed, Baker has set his sights on expanding his motorcycle dealership portfolio. His plans for future growth signal a promising direction for Dog House Harley-Davidson. With a fresh perspective, the dealership is primed to meet the needs of newer generations of riders as well as continue catering to the passionate Harley-Davidson fanbase.

Continuing the Family Legacy

For those who may be wondering, the legacy of the Cox family doesn’t end with Jan’s retirement. Stephen Cox, Jan’s son, is actively managing another location in Asheboro, North Carolina, representing the third generation of family involvement in the Harley-Davidson community. This Asheboro location is known as the longest-running family-owned Harley-Davidson dealership in North Carolina, making it a significant part of the region’s motorcycle history.

Change in the Motorcycle Industry

The transition to Dog House Harley-Davidson reflects a broader trend within the motorcycle dealership industry, where some established businesses are navigating challenges while others seize new opportunities for revitalization. Baker’s acquisition of the dealership comes at a time when adapting to change is key, and this move signals a commitment to not just maintaining but enhancing the customer experience.

As the doors of Dog House Harley-Davidson swing open for the first time, both old and new customers can look forward to a seamless continuation of the services they cherish, now enriched with the vitality of new ownership. Here’s to new beginnings in Rock Hill’s spirited motorcycle community – let’s ride!