The newly renamed Dog House Harley-Davidson dealership in Rock Hill, South Carolina.
Cox’s Harley-Davidson of Rock Hill is under new ownership after 70 years of original family management. The dealership will be rebranded as Dog House Harley-Davidson, led by Carson Baker. This marks a hopeful transition for the community, maintaining the spirit of the beloved local business while promising fresh energy and growth.
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Rock Hill, South Carolina, has successfully managed to hold onto its cherished traditions, especially when it comes to local businesses. Recently, in a move that’s sure to stir up conversations and dreams of the open road, Cox’s Harley-Davidson of Rock Hill has officially changed hands after enduring an impressive seven decades of family ownership. This established dealership, a source of pride for the community since 1961, is now under the new umbrella of Baker VTwin2, owned by the ambitious Carson Baker.
The announcement was made on December 13, 2024, by Jason Thomas, igniting a wave of excitement and curiosity about the future. For many locals, it’s hard to imagine Rock Hill without the iconic Harley-Davidson logo shining bright along the main road. While the financial terms of the sale have not been disclosed, one thing is clear: this is more than just a business transaction; it’s a heartfelt transition.
Jan Cox, the previous dealer principal and a beloved figure in the community, reached a significant milestone in her life by deciding to retire. In her farewell, she expressed heartfelt gratitude toward the loyal customers, dedicated staff, and the local community that has supported their family-run business through thick and thin. As the keys were handed over to Baker, there was a sense of hope and excitement for what’s to come.
Under Baker’s leadership, the Rock Hill dealership will take on a fresh identity as Dog House Harley-Davidson. Despite the change in name, the spirit and community-focused mission that has characterized Cox’s Harley-Davidson will remain front and center. The dealership will continue to operate from the same facility, a structure built by the Cox family in 2006. Motor enthusiasts can still expect a familiar and welcoming environment, now enhanced by fresh energy and ideas.
While the Rock Hill location undergoes new management, the story of the Cox family’s commitment to the Harley-Davidson brand does not end here. Their Asheboro location remains vibrant, managed by the third-generation owner, Stephen Cox. This speaks volumes about the family legacy, showcasing that three generations can thrive under one business. With a history rooted in strong community ties and impeccable service, the Asheboro dealership is known for events like “Motorcycles for Mammograms,” illustrating the company’s focus on giving back.
As Carson Baker steps into this leadership role, he carries the torch of legacy and tradition while also aiming to expand his dealership portfolio. There’s a palpable sense of excitement about the potential for growth in Rock Hill. Despite the challenges facing the Harley-Davidson brand today, including the recent closure of various locations nationwide, Baker’s enthusiasm and confidence signal a new chapter for the dealership and its loyal customer base.
The connection between a community and its businesses is vital, especially for family-owned establishments that weather the storms of time together. With the transition from Cox’s Harley-Davidson to Dog House Harley-Davidson, fans of the brand are left pondering how this new era will unfold. Will it continue the rich tradition of fostering community bonds? Will events and activities still cater to motorcyclists and families alike? Only time will tell, but one thing is certain: Rock Hill will always have a special place in its heart for the roaring engines and the camaraderie that comes with being part of the Harley-Davidson family.
As the wheels turn on this exciting new chapter, the hope is that everyone—longtime customers and new faces alike—will join together in welcoming Baker and his team. The Dog House Harley-Davidson saga is just beginning, and residents can’t wait to see how this classic story evolves, all while keeping the spirit of motorcycling alive and well in Rock Hill!
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