Rock Hill Comes Together to Support Hurricane Helene Relief Efforts

Rock Hill Rallies to Support Hurricane Helene Recovery Efforts

In the heart of Rock Hill, South Carolina, a community-driven initiative is making waves in its response to the devastating aftermath of Hurricane Helene. The storm, which has sadly surpassed the death toll of 1989’s Hurricane Hugo, has left behind a trail of destruction that is desperately calling for help and healing.

Kounter Takes the Lead

The spotlight is on local restaurant owner Rob Masone and his dedicated team at Kounter, a cozy eatery located at 135 E. Main St., Rock Hill. When contacted by Duke Energy to help feed the multitude of workers restoring power and cleaning up, Masone quickly grabbed the opportunity to lend a hand. The call was for breakfast, lunch, and dinner services for 600 to 800 individuals daily at a staging site in Kings Mountain.

With his experience in managing large-scale culinary events through his catering company, Kre8 Xperiences, Masone is no stranger to providing for crowds. However, this undertaking goes beyond business; it’s about being an active, loving presence in the community affected by the storm.

A Noble Mission

The restaurant, which has been serving the community since 2020, is also known for its poignant historical ties. Kounter honors the legacy of the Friendship Nine, a group of Black college students who made a stand against segregation. This rich history enhances Masone’s mission to not only serve delicious meals but also to provide a spirit of unity and support during this challenging time.

After discussions with his staff about the request for assistance, Masone chose to temporarily close Kounter, allowing his team of over 40 employees to join the relief effort. They received vital shipments of food and supplies and set up a mobile kitchen in Kings Mountain, more than an hour away from their Rock Hill location.

Feeding the Heroes

Meals began rolling out on October 1, with Masone and his crew serving up hot breakfasts from 6-9 a.m., hearty lunches to take into the field, and warming dinners from 6-9 p.m. for the evening workers. “We just want to give them some sense of normalcy while they’re out there,” Masone said, demonstrating the heartwarming goal behind this initiative.

His team quickly mobilized. Thanks to generous support from US Foods, which provided refrigeration units, the operation is running smoothly. However, the cost of feeding so many quickly adds up. On that very first day, Masone saw expenses exceeding $30,000. But for him, the mission is worth every penny.

The Bigger Picture

Masone’s work is not in isolation. Across South Carolina, businesses are stepping up to aid hurricane relief. In Charleston, establishments like The CODFather Proper Fish & Chips and Baguette Magic are gathering supplies and donations to help affected communities. Every contribution counts, and the spirit of giving back is palpable as more businesses announce their participation.

A Caring Community

As they strive to provide for those in need, Masone remains mindful of the inevitable day when Kounter will reopen. “When this is done, I need people to come in and eat dinner,” he said, emphasizing the hope that the Rock Hill community will rally around them once more.

As the recovery continues, it’s clear that the spirit of South Carolinians is shining bright. Thanks to those like Rob Masone and his Kounter team, the community is uniting to uplift each other in the face of adversity. It’s a reminder of the strength and resilience that blossoms during trying times.