Texas A&M International University Shines at Education Digital Marketing Awards

News Summary

Texas A&M International University (TAMIU) has excelled at the 12th Annual Education Digital Marketing Awards, winning seven national accolades. This achievement highlights their commitment to innovative marketing strategies in higher education. Notable campaigns like ‘Release the Quacken’ and ‘Dusty’s Glow-Up’ exemplify their creative approach to engagement and recruitment, showcasing the university’s dynamic spirit.

Texas A&M International University Shines at Education Digital Marketing Awards

There’s exciting news coming out of Texas A&M International University (TAMIU)! Recently, the university received some fantastic recognition at the 12th Annual Education Digital Marketing Awards. On July 31, 2023, TAMIU’s Office of Public Relations, Marketing and Information Services (PRMIS) showcased their talent by winning a stunning total of seven national awards.

A Competition to Remember

The Education Digital Marketing Awards is no small event. This national competition is designed to spotlight excellence in everything from educational websites and digital content to mobile media and social media communications. Over 1,000 entries from colleges, universities, and secondary schools across the country were evaluated by a professional panel consisting of education marketers and seasoned advertising experts. So, it’s a big deal to come out on top in such a competitive field!

TAMIU’s Winning Campaigns

What’s particularly interesting about TAMIU’s success is the diversity and creativity showcased in their winning campaigns. Among the highlights was the playful “Release the Quacken” campaign, which celebrated a surge in enrollment. To symbolize this growth, the university flooded the campus with adorable rubber ducks, creating a fun and memorable scene. Another notable project was the “Dusty’s Glow-Up” campaign, which introduced the university’s new mascot to the community.

Steve Harmon, the PRMIS Director, shared that these awards are a testament to the team’s creativity, drive, innovation, and teamwork. He expressed pride in their energetic efforts that foster positive engagement, boost recruitment, improve retention rates, and enhance community perception of the university.

Recognition among Peers

Harmon further mentioned how this recognition is not just an honor; it affirms their ongoing commitment to elevate their marketing efforts. He stated that earning accolades from national peers is particularly rewarding. Such acknowledgment serves as a catalyst for the PRMIS team to continually strive for innovation and find fresh, engaging ways to share TAMIU’s mission and story across various platforms.

A Legacy of Achievement

This isn’t the first time TAMIU has received accolades. The university has a history of earning awards from regional, state, national, and even international competitions. Such recognition motivates the PRMIS team to continuously improve their strategies and approaches, ensuring they remain trendsetters in educational marketing.

Meet the Team

While the details of the talented professionals behind the PRMIS team were not disclosed, it is clear that their collaborative spirit and fresh ideas play a crucial role in the university’s success. Together, they contribute to the dynamic and lively atmosphere at TAMIU that resonates both on and off-campus.

Looking Ahead

The accolades from the Education Digital Marketing Awards not only shine a spotlight on what TAMIU has achieved but also set the stage for a bright future. As Harmon mentioned, the team understands the importance of raising the creative bar in their marketing efforts. So, we can only imagine what innovative campaigns they will come up with next!

This recent success story is a testament to Texas A&M International University’s commitment to not just education but effective communication and community engagement. We look forward to seeing how they continue to inspire and connect with their audience in the years to come!

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• Texas A&M International University
• Education Digital Marketing Awards
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